How Colleges Can Advocate on Behalf of Students in the Face of Mounting Debt
The current generation of prospective undergraduate students is faced with the harsh reality of mounting student debt and unforgiving loan rates. The already complicated exercise of assessing the...
View ArticleA Tweet or a Snap: How to Speak to Students on Social Media
As an incoming freshman at a university with over 50,000 graduate and undergraduate students, I was worried that I would find it difficult to feel connected with my school just given its sheer size....
View ArticleHow an Internal Blog Can Help Reposition Your Marcom Team as Strategic Leaders
Once considered primarily a news bureau focused on media relations, the role of the marketing and communications department has and continues to shift dramatically. And while higher ed marketers...
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Start at Home: Higher Ed Brands Require Inside-Out Thinking
Perhaps the most feared words a higher ed marketer can hear are “we’re the best kept secret,” or the even more dreaded “if we only told our story better.” They are phrases every seasoned professional...
View ArticleHow to Reach On-the-Go Student Audiences with Geotargeting
For higher education marketers, continually reaching and engaging on-the-go student audiences is a must. Luckily, with the majority of your students and potential students accessing multiple devices...
View ArticleNot Just the Same-Old, Same-Old: Articulating a Distinctive Brand
One of my favorite episodes of the short-lived, late-‘90s sitcom Veronica’s Closet features Kirstie Alley’s lead character, Ronnie—the flashy, brassy CEO of a large lingerie company—blithely approving...
View ArticleNet Promoter Score and How to Truly Measure Brand Health
I’ve heard both sides—”I hate the NPS” and “I love the NPS.” I understand the perspective of the naysayers. In 2003, when Fred Reicheld introduced the NPS in Harvard Business Review, he called it the...
View ArticleTelling the Outcomes Story
Information about career outcomes has quickly become one of the most important factors for prospective students and their families in the college search and decision process. These audiences are...
View ArticleIs Your Institution Ready for Branding?
As little as 15 years ago, you couldn’t use the “M word” on a college campus without getting booed off the podium. Marketing was seen as “smoke and mirrors,” and it was considered unseemly to “market”...
View ArticleLiberal Arts (and Computer Processors) – So what? Who cares?
Before you let out an exasperated sigh, I am not questioning the value of liberal arts – there are plenty of other sources that argue the “so what” well (i.e. the Phi Beta Kappa Society toolkit, CIC’s...
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